Avant

Borrow Better, Faster

Project Overview: Headquartered in Chicago, Illinois, Avant’s mission is to lower the costs & barriers of borrowing for everyday people. Avant partners with WebBank to offer access to personal loans for middle-income borrowers that require assistance in high-interest debt, home improvement, or unexpected expenses. Avant offers transparent credit for all and provides multiple benefits to users.

Avant’s vision is to design deliverables of visual & vibrant Facebook Ads alongside Email Communications to retarget consumers. Avant will soon be launching additional products to their brand. In order to test the MVP of cross-selling products, Avant aims to target segments of existing credit card customers with email communications that present messaging around an exclusive loan offer, & highlighting the high likelihood of approval for these customers. 

Role: Lead Designer | Tools: Adobe Creative Cloud